The Shop Front Collection: your gift emporium. The owner, Jo Fraser is a collector, stylist, and hunter of unique pieces, exquisite homewares and beautiful antiques. When you need a next-level gift for someone special, Jo is the person to find, who will go above and beyond to deliver you a special treatment.
Words by Danielle Grover
Jo has been running retail stores since the young age of just sixteen. After coming from a family or shopkeepers, retail is, as she puts it, “in my blood.” She has developed a certain affinity for the out of the box products that have come to be her calling card (like her ornamental snail bookmarks and functioning graphite alligator writing instrument!). Jo is also a stickler for the purchase experience – from the old-fashioned great service, to the gift wrapping that just makes you say “wow!”
At the Reno Home Show, Jo will be bringing the flair of The Shop Front Collection to her homewares collection, with her range of beautiful outdoor rugs. They are waterproof, UV stabilised and treated to withstand the harsh rays of the Australian sun – which makes them perfect for outdoor use in all weather conditions! Her sisal inspired designs look great inside or out!
Her versatile outdoor rugs are so amazing, that she claims, “once you see it, you’ll fall in love.”
Check out her stunning range of uniquely patterned rugs this July at the Reno Home Show, where Jo is happy to award a 20% discount on ALL rug purchases placed.